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Showcasing some of nature’s best assets, including the beginning of the Great Barrier Reef and the iconic Fraser Island which are listed in the seven natural wonders of the world, the region is a popular tourist destination. More than 80% of the region’s population live in the urban centres, which offer diverse lifestyles, from rural to seaside living.
The area’s horticultural industry is also a major regional employer, economic driver and contributor to Australia’s food security. The produce grown in the region targets both domestic and international fresh markets as well as supplying a number of food processing and value adding operations.